URBAN PIE vs Goodpop · Bay Area shelf head-to-head
URBAN PIE and Goodpop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineup
URBAN PIE
Goodpop
10
brand power
58
2
products
31
1
categories
7
1
grocers
18
$8.74
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ URBAN PIE▭ Goodpop
Distribution · 30% of score4·75
U
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only URBAN PIE
no top category Goodpop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only URBAN PIE · 0
no exclusive doors — everywhere URBAN PIE is, Goodpop is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: URBAN PIE · Goodpop