Urbani Truffles vs Bartolini · Bay Area shelf head-to-head
Urbani Truffles and Bartolini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bartolini carries more Brand PowerBartolini is in more Bay Area grocersBartolini sits further up the premium end
Urbani Truffles
Bartolini
35
brand power
49
19
products
17
4
categories
8
4
subcategories
10
4
grocers
9
$18.18
avg price
$8.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urbani Truffles▭ Bartolini
Distribution · 30% of score17·38
U
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urbani Truffles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urbani Truffles · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urbani Truffles · Bartolini
