Urbani Truffles vs Truff · Bay Area shelf head-to-head
Urbani Truffles and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineupTruff sits further up the premium end
Urbani Truffles
Truff
35
brand power
47
19
products
25
4
categories
4
4
subcategories
7
4
grocers
12
$18.18
avg price
$14.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urbani Truffles▭ Truff
Distribution · 30% of score17·50
U
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urbani Truffles
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Urbani Truffles · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urbani Truffles · Truff
