Utz vs Pringles · Bay Area shelf head-to-head
Utz and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles carries more Brand PowerPringles is in more Bay Area grocersPringles fields the deeper lineup
Utz
Pringles
32
brand power
39
22
products
33
3
categories
1
5
subcategories
3
4
grocers
10
$6.38
avg price
$4.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Utz▭ Pringles
Distribution · 30% of score17·42
U
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pringles
no top category Utz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Utz · Pringles
