V8 vs Campbell's · Bay Area shelf head-to-head
V8 and Campbell's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineup
V8
Campbell's
37
brand power
60
22
products
135
2
categories
7
4
subcategories
9
11
grocers
14
14.7¢
price per fl oz
18.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ V8▭ Campbell's
Distribution · 30% of score46·58
V
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only V8
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only V8 · 0
no exclusive doors — everywhere V8 is, Campbell's is too.
only Campbell's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: V8 · Campbell's
