Van Leeuwen vs Häagen-dazs · Bay Area shelf head-to-head
Van Leeuwen and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineupVan Leeuwen sits further up the premium end
Van Leeuwen
Häagen-dazs
49
brand power
49
36
products
85
4
categories
2
4
subcategories
5
11
grocers
12
67.6¢
price per fl oz
64.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Van Leeuwen▭ Häagen-dazs
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts1 vs 5 SKUs
only Van Leeuwen
only Häagen-dazs
no top category Van Leeuwen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Van Leeuwen · 4
only Häagen-dazs · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Van Leeuwen · Häagen-dazs
