Vans vs Goodpop · Bay Area shelf head-to-head
Vans and Goodpop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineup
Vans
Goodpop
10
brand power
58
2
products
31
1
categories
7
1
grocers
18
$7.69
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vans▭ Goodpop
Distribution · 30% of score4·75
V
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vans
no top category Goodpop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vans · 0
no exclusive doors — everywhere Vans is, Goodpop is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vans · Goodpop