Veggiecraft Farms vs Garofalo · Bay Area shelf head-to-head
Veggiecraft Farms and Garofalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garofalo carries more Brand PowerGarofalo is in more Bay Area grocersGarofalo fields the deeper lineup
Veggiecraft Farms
Garofalo
18
brand power
41
6
products
28
2
categories
4
4
subcategories
17
1
grocers
10
$3.99
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Veggiecraft Farms▭ Garofalo
Distribution · 30% of score4·42
V
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods2 vs 1 SKUs
V
1% of shelf
only Veggiecraft Farms
no top category Garofalo doesn’t also play in.
only Garofalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Veggiecraft Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Veggiecraft Farms · Garofalo
