Viano Vineyards vs Josh Cellars · Bay Area shelf head-to-head
Viano Vineyards and Josh Cellars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJosh Cellars is in more Bay Area grocersJosh Cellars fields the deeper lineup
Viano Vineyards
Josh Cellars
16
brand power
35
5
products
12
1
categories
5
5
subcategories
9
2
grocers
4
$11.99
avg price
$15.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Viano Vineyards▭ Josh Cellars
Distribution · 30% of score8·17
V
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Viano Vineyards
no top category Josh Cellars doesn’t also play in.
only Josh Cellars
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Viano Vineyards · 1
only Josh Cellars · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Viano Vineyards · Josh Cellars
