Virgil's vs Maine Root · Bay Area shelf head-to-head
Virgil's and Maine Root, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's carries more Brand PowerVirgil's is in more Bay Area grocersVirgil's fields the deeper lineup
Virgil's
Maine Root
35
brand power
29
21
products
14
1
categories
3
4
subcategories
6
12
grocers
7
27.3¢
price per fl oz
34.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Virgil's▭ Maine Root
Distribution · 30% of score50·29
M
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Virgil's
no top category Maine Root doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Virgil's · Maine Root
