Virginia's vs Terrapin Ridge Farms · Bay Area shelf head-to-head
Virginia's and Terrapin Ridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terrapin Ridge Farms carries more Brand PowerTerrapin Ridge Farms is in more Bay Area grocersTerrapin Ridge Farms fields the deeper lineup
Virginia's
Terrapin Ridge Farms
0
brand power
46
5
products
20
4
categories
5
4
subcategories
11
2
grocers
12
$9.87
avg price
$8.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Virginia's▭ Terrapin Ridge Farms
Distribution · 30% of score8·50
V
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Virginia's
only Terrapin Ridge Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Virginia's · 0
no exclusive doors — everywhere Virginia's is, Terrapin Ridge Farms is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Virginia's · Terrapin Ridge Farms