Vista Hermosa vs Mission · Bay Area shelf head-to-head
Vista Hermosa and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineupVista Hermosa sits further up the premium end
Vista Hermosa
Mission
30
brand power
59
9
products
54
3
categories
6
4
subcategories
8
6
grocers
12
71.5¢
price per oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vista Hermosa▭ Mission
Distribution · 30% of score25·50
V
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chips4 vs 8 SKUs
V
<1% of shelf
only Vista Hermosa
only Mission
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vista Hermosa · 4
only Mission · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vista Hermosa · Mission
