Vita Coco vs Amy & Brian · Bay Area shelf head-to-head
Vita Coco and Amy & Brian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineup
Vita Coco
Amy & Brian
54
brand power
28
20
products
7
3
categories
1
16
grocers
9
28.8¢
price per fl oz
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vita Coco▭ Amy & Brian
Distribution · 30% of score67·38
A
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vita Coco
only Amy & Brian
no top category Vita Coco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vita Coco · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vita Coco · Amy & Brian
