Vita Coco vs Zico · Bay Area shelf head-to-head
Vita Coco and Zico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineupZico sits further up the premium end
Vita Coco
Zico
54
brand power
15
20
products
4
3
categories
1
16
grocers
5
$7.85
avg price
$7.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vita Coco▭ Zico
Distribution · 30% of score67·21
Z
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score81·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vita Coco
only Zico
no top category Vita Coco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vita Coco · Zico