Vita Coco vs Zola · Bay Area shelf head-to-head
Vita Coco and Zola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineup
Vita Coco
Zola
54
brand power
21
20
products
5
3
categories
1
16
grocers
4
28.8¢
price per fl oz
19.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vita Coco▭ Zola
Distribution · 30% of score67·17
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vita Coco
only Zola
no top category Vita Coco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vita Coco · Zola
