Vital Pursuit vs Lean Cuisine · Bay Area shelf head-to-head
Vital Pursuit and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Pursuit
no top category Lean Cuisine doesn’t also play in.
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Vital Pursuit is, Lean Cuisine is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vital Pursuit · Lean Cuisine