Vitalia vs Hawaiian Sun · Bay Area shelf head-to-head
Vitalia and Hawaiian Sun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hawaiian Sun carries more Brand PowerHawaiian Sun fields the deeper lineup
Vitalia
Hawaiian Sun
14
brand power
39
6
products
23
2
categories
6
5
subcategories
7
2
grocers
2
$8.12
avg price
$5.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vitalia▭ Hawaiian Sun
Distribution · 30% of score8·8
V
H
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitalia
no top category Hawaiian Sun doesn’t also play in.
only Hawaiian Sun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vitalia · 1
only Hawaiian Sun · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vitalia · Hawaiian Sun