V's vs Louisiana Fish Fry Products · Bay Area shelf head-to-head
V's and Louisiana Fish Fry Products, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Louisiana Fish Fry Products carries more Brand PowerLouisiana Fish Fry Products is in more Bay Area grocersLouisiana Fish Fry Products fields the deeper lineupV's sits further up the premium end
V's
Louisiana Fish Fry Products
24
brand power
39
5
products
17
3
categories
6
4
subcategories
7
6
grocers
7
71.1¢
price per oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ V's▭ Louisiana Fish Fry Products
Distribution · 30% of score25·29
V
L
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only V's
only Louisiana Fish Fry Products
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only V's · 2
only Louisiana Fish Fry Products · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: V's · Louisiana Fish Fry Products
