Walker's vs Loacker · Bay Area shelf head-to-head
Walker's and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker is in more Bay Area grocers
Walker's
Loacker
53
brand power
52
36
products
35
5
categories
3
5
subcategories
4
15
grocers
16
$1.34
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Walker's▭ Loacker
Distribution · 30% of score63·67
carried in 15 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Packaged Treats1 vs 1 SKUs
1% of shelf
only Loacker
no top category Walker's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Walker's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Walker's · Loacker
