Walker's vs Walkers Shortbread · Bay Area shelf head-to-head
Walker's and Walkers Shortbread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineupWalkers Shortbread sits further up the premium end
Walker's
Walkers Shortbread
53
brand power
12
36
products
3
5
categories
1
15
grocers
2
$7.57
avg price
$18.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Walker's▭ Walkers Shortbread
Distribution · 30% of score63·8
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Walker's
only Walkers Shortbread
no top category Walker's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Walker's · Walkers Shortbread