Waterloo Sparkling Water vs San Pellegrino · Bay Area shelf head-to-head
Waterloo Sparkling Water and San Pellegrino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino carries more Brand PowerSan Pellegrino is in more Bay Area grocersSan Pellegrino fields the deeper lineupSan Pellegrino sits further up the premium end
Waterloo Sparkling Water
San Pellegrino
51
brand power
64
42
products
54
3
categories
5
15
grocers
20
7.0¢
price per fl oz
18.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waterloo Sparkling Water▭ San Pellegrino
Distribution · 30% of score63·83
carried in 15 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waterloo Sparkling Water
no top category San Pellegrino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waterloo Sparkling Water · San Pellegrino
