Waterloo Sparkling Water vs Spindrift · Bay Area shelf head-to-head
Waterloo Sparkling Water and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupSpindrift sits further up the premium end
Waterloo Sparkling Water
Spindrift
51
brand power
65
42
products
75
3
categories
5
15
grocers
21
7.0¢
price per fl oz
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waterloo Sparkling Water▭ Spindrift
Distribution · 30% of score63·88
carried in 15 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waterloo Sparkling Water
no top category Spindrift doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waterloo Sparkling Water · Spindrift
