Welch's vs Yumearth · Bay Area shelf head-to-head
Welch's and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Welch's carries more Brand PowerWelch's fields the deeper lineup
Welch's
Yumearth
50
brand power
40
27
products
21
4
categories
2
7
subcategories
6
13
grocers
13
55.6¢
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Welch's▭ Yumearth
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Welch's
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Welch's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Welch's · Yumearth
