Wellness vs Fancy Feast · Bay Area shelf head-to-head
Wellness and Fancy Feast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fancy Feast is in more Bay Area grocersFancy Feast fields the deeper lineupWellness sits further up the premium end
Wellness
Fancy Feast
53
brand power
57
53
products
102
3
categories
1
4
subcategories
2
13
grocers
14
88.2¢
price per oz
64.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wellness▭ Fancy Feast
Distribution · 30% of score54·58
F
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Feast
no top category Wellness doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wellness · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wellness · Fancy Feast
