Wellness vs Purina Friskies · Bay Area shelf head-to-head
Wellness and Purina Friskies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wellness is in more Bay Area grocersPurina Friskies fields the deeper lineupWellness sits further up the premium end
Wellness
Purina Friskies
53
brand power
52
53
products
63
3
categories
1
4
subcategories
2
13
grocers
12
88.2¢
price per oz
55.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wellness▭ Purina Friskies
Distribution · 30% of score54·50
P
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina Friskies
no top category Wellness doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wellness · Purina Friskies
