Wild Planet vs Starkist · Bay Area shelf head-to-head
Wild Planet and Starkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineupWild Planet sits further up the premium end
Wild Planet
Starkist
59
brand power
47
38
products
30
6
categories
2
7
subcategories
2
18
grocers
12
$1.33
price per oz
68.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Planet▭ Starkist
Distribution · 30% of score75·50
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Seafood32 vs 29 SKUs
6% of shelf
only Wild Planet
only Starkist
no top category Wild Planet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Planet · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Planet · Starkist
