Wilton vs India Tree · Bay Area shelf head-to-head
Wilton and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilton carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineup
Wilton
India Tree
70
brand power
56
39
products
45
4
categories
10
5
subcategories
17
10
grocers
14
$1.72
price per oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilton▭ India Tree
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilton · 2
only India Tree · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilton · India Tree
