Wine Forest vs Monin · Bay Area shelf head-to-head
Wine Forest and Monin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monin carries more Brand PowerMonin is in more Bay Area grocersMonin fields the deeper lineupWine Forest sits further up the premium end
Wine Forest
Monin
24
brand power
50
9
products
17
4
categories
5
6
subcategories
5
2
grocers
7
$1.76
price per fl oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wine Forest▭ Monin
Distribution · 30% of score8·29
W
M
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wine Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wine Forest · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wine Forest · Monin
