Winnie Lou vs Portland Pet Food · Bay Area shelf head-to-head
Winnie Lou and Portland Pet Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Portland Pet Food carries more Brand PowerPortland Pet Food is in more Bay Area grocersPortland Pet Food fields the deeper lineupWinnie Lou sits further up the premium end
Winnie Lou
Portland Pet Food
21
brand power
39
6
products
13
2
categories
3
4
grocers
13
$11.65
avg price
$8.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Winnie Lou▭ Portland Pet Food
Distribution · 30% of score17·54
W
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Winnie Lou
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Winnie Lou · 1
only Portland Pet Food · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Winnie Lou · Portland Pet Food