Wise Goat Organics vs Pickled Planet · Bay Area shelf head-to-head
Wise Goat Organics and Pickled Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Goat Organics carries more Brand PowerPickled Planet is in more Bay Area grocersWise Goat Organics fields the deeper lineupWise Goat Organics sits further up the premium end
Wise Goat Organics
Pickled Planet
47
brand power
26
27
products
7
10
categories
2
3
grocers
6
94.6¢
price per oz
62.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wise Goat Organics▭ Pickled Planet
Distribution · 30% of score13·25
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wise Goat Organics
only Pickled Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wise Goat Organics · 1
only Pickled Planet · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wise Goat Organics · Pickled Planet
