Wise Sons vs Boichik Bagels · Bay Area shelf head-to-head
Wise Sons and Boichik Bagels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Sons carries more Brand PowerBoichik Bagels is in more Bay Area grocersWise Sons fields the deeper lineupBoichik Bagels sits further up the premium end
Wise Sons
Boichik Bagels
43
brand power
30
16
products
6
5
categories
3
8
subcategories
3
8
grocers
9
$2.51
price per item
$3.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wise Sons▭ Boichik Bagels
Distribution · 30% of score33·38
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wise Sons
only Boichik Bagels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wise Sons · 3
only Boichik Bagels · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wise Sons · Boichik Bagels
