Wo Chong vs House Foods · Bay Area shelf head-to-head
Wo Chong and House Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
House Foods carries more Brand PowerHouse Foods is in more Bay Area grocersHouse Foods fields the deeper lineup
Wo Chong
House Foods
30
brand power
46
8
products
20
1
categories
7
6
grocers
8
24.1¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wo Chong▭ House Foods
Distribution · 30% of score25·33
W
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wo Chong
no top category House Foods doesn’t also play in.
only House Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wo Chong · 2
only House Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wo Chong · House Foods
