Wurzpott vs Kinder's · Bay Area shelf head-to-head
Wurzpott and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Wurzpott
Kinder's
19
brand power
60
5
products
96
2
categories
6
2
subcategories
15
1
grocers
14
$11.99
avg price
$7.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wurzpott▭ Kinder's
Distribution · 30% of score4·58
W
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wurzpott
no top category Kinder's doesn’t also play in.
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wurzpott · 0
no exclusive doors — everywhere Wurzpott is, Kinder's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wurzpott · Kinder's