Wyman's vs Seal The Seasons · Bay Area shelf head-to-head
Wyman's and Seal The Seasons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wyman's carries more Brand PowerWyman's is in more Bay Area grocersWyman's fields the deeper lineupSeal The Seasons sits further up the premium end
Wyman's
Seal The Seasons
44
brand power
33
19
products
9
2
categories
1
2
subcategories
2
11
grocers
9
44.9¢
price per oz
58.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wyman's▭ Seal The Seasons
Distribution · 30% of score46·38
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wyman's
only Seal The Seasons
no top category Wyman's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seal The Seasons · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wyman's · Seal The Seasons
