Xilli vs Embasa · Bay Area shelf head-to-head
Xilli and Embasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Embasa carries more Brand PowerEmbasa is in more Bay Area grocersEmbasa fields the deeper lineupXilli sits further up the premium end
Xilli
Embasa
16
brand power
41
3
products
11
3
categories
3
3
subcategories
4
1
grocers
14
$24.19
avg price
$3.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Xilli▭ Embasa
Distribution · 30% of score4·58
X
E
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xilli
only Embasa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Xilli · Embasa