Xilli vs Mrs. Renfro's · Bay Area shelf head-to-head
Xilli and Mrs. Renfro's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Renfro's carries more Brand PowerMrs. Renfro's is in more Bay Area grocersMrs. Renfro's fields the deeper lineupXilli sits further up the premium end
Xilli
Mrs. Renfro's
16
brand power
31
3
products
12
3
categories
3
1
grocers
10
$24.19
avg price
$7.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Xilli▭ Mrs. Renfro's
Distribution · 30% of score4·42
X
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xilli
only Mrs. Renfro's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Xilli · Mrs. Renfro's