Ya Oaxaca vs Mother's · Bay Area shelf head-to-head
Ya Oaxaca and Mother's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ya Oaxaca carries more Brand PowerYa Oaxaca is in more Bay Area grocersYa Oaxaca fields the deeper lineupYa Oaxaca sits further up the premium end
Ya Oaxaca
Mother's
42
brand power
27
11
products
5
3
categories
3
5
subcategories
4
12
grocers
7
70.8¢
price per oz
67.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ya Oaxaca▭ Mother's
Distribution · 30% of score50·29
M
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ya Oaxaca
only Mother's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ya Oaxaca · Mother's