Yaza vs Karoun · Bay Area shelf head-to-head
Yaza and Karoun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karoun is in more Bay Area grocers
Yaza
Karoun
37
brand power
38
8
products
8
4
categories
4
4
subcategories
6
6
grocers
9
74.7¢
price per oz
57.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yaza▭ Karoun
Distribution · 30% of score25·38
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips and Spreads2 vs 1 SKUs
2% of shelf
only Yaza
only Karoun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yaza · Karoun
