Yee-haw Pickle Co. vs Del Monte · Bay Area shelf head-to-head
Yee-haw Pickle Co. and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineup
Yee-haw Pickle Co.
Del Monte
16
brand power
66
4
products
114
1
categories
10
3
grocers
14
$10.82
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yee-haw Pickle Co.▭ Del Monte
Distribution · 30% of score13·58
Y
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yee-haw Pickle Co.
no top category Del Monte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yee-haw Pickle Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yee-haw Pickle Co. · Del Monte
