Yiayia And Friends vs Brightland · Bay Area shelf head-to-head
Yiayia And Friends and Brightland, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brightland carries more Brand PowerBrightland is in more Bay Area grocersBrightland fields the deeper lineupBrightland sits further up the premium end
Yiayia And Friends
Brightland
15
brand power
34
4
products
18
2
categories
3
1
grocers
4
$34.37
avg price
$34.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yiayia And Friends▭ Brightland
Distribution · 30% of score4·17
Y
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yiayia And Friends
only Brightland
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yiayia And Friends · 0
no exclusive doors — everywhere Yiayia And Friends is, Brightland is too.
only Brightland · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yiayia And Friends · Brightland