Yumbini vs Ben's Original · Bay Area shelf head-to-head
Yumbini and Ben's Original, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben's Original carries more Brand PowerBen's Original is in more Bay Area grocersBen's Original fields the deeper lineupYumbini sits further up the premium end
Yumbini
Ben's Original
21
brand power
31
5
products
11
2
categories
4
2
subcategories
5
4
grocers
7
$1.43
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yumbini▭ Ben's Original
Distribution · 30% of score17·29
B
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yumbini
no top category Ben's Original doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yumbini · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yumbini · Ben's Original
