Yummy vs Mary's · Bay Area shelf head-to-head
Yummy and Mary's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineupMary's sits further up the premium end
Yummy
Mary's
39
brand power
60
10
products
63
1
categories
6
2
subcategories
23
10
grocers
12
48.4¢
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yummy▭ Mary's
Distribution · 30% of score42·50
Y
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yummy
no top category Mary's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mary's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yummy · Mary's
