Yummy vs Tyson · Bay Area shelf head-to-head
Yummy and Tyson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tyson carries more Brand PowerYummy is in more Bay Area grocersTyson fields the deeper lineupTyson sits further up the premium end
Yummy
Tyson
39
brand power
50
10
products
32
1
categories
6
2
subcategories
12
10
grocers
7
$11.88
avg price
$12.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yummy▭ Tyson
Distribution · 30% of score42·29
Y
T
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yummy
no top category Tyson doesn’t also play in.
only Tyson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tyson · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yummy · Tyson
