Zatarain's vs Ben's Original · Bay Area shelf head-to-head
Zatarain's and Ben's Original, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zatarain's carries more Brand PowerZatarain's is in more Bay Area grocersZatarain's fields the deeper lineup
Zatarain's
Ben's Original
42
brand power
31
20
products
11
5
categories
4
5
subcategories
5
9
grocers
7
$2.31
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zatarain's▭ Ben's Original
Distribution · 30% of score38·29
Z
B
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score81·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zatarain's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zatarain's · 2
only Ben's Original · 0
no exclusive doors — everywhere Ben's Original is, Zatarain's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zatarain's · Ben's Original
