Zatarain's vs Near East · Bay Area shelf head-to-head
Zatarain's and Near East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East carries more Brand PowerNear East is in more Bay Area grocersNear East sits further up the premium end
Zatarain's
Near East
42
brand power
49
20
products
20
5
categories
3
5
subcategories
5
9
grocers
16
$2.31
price per oz
68.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zatarain's▭ Near East
Distribution · 30% of score38·67
Z
N
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score81·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zatarain's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zatarain's · 1
only Near East · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zatarain's · Near East
