Zevia vs Evolution Fresh · Bay Area shelf head-to-head
Zevia and Evolution Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh sits further up the premium end
Zevia
Evolution Fresh
48
brand power
54
51
products
53
4
categories
4
9
subcategories
13
10
grocers
15
12.5¢
price per fl oz
36.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zevia▭ Evolution Fresh
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zevia
only Evolution Fresh
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zevia · 2
only Evolution Fresh · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zevia · Evolution Fresh
