Ziwi Peak vs Nulo · Bay Area shelf head-to-head
Ziwi Peak and Nulo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nulo carries more Brand PowerZiwi Peak is in more Bay Area grocersNulo fields the deeper lineupZiwi Peak sits further up the premium end
Ziwi Peak
Nulo
15
brand power
28
7
products
15
2
categories
3
3
subcategories
4
2
grocers
1
$3.11
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ziwi Peak▭ Nulo
Distribution · 30% of score8·4
Z
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ziwi Peak
no top category Nulo doesn’t also play in.
only Nulo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ziwi Peak · 1
only Nulo · 0
no exclusive doors — everywhere Nulo is, Ziwi Peak is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ziwi Peak · Nulo
