Zoup! vs Imagine · Bay Area shelf head-to-head
Zoup! and Imagine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Imagine carries more Brand PowerImagine is in more Bay Area grocersImagine fields the deeper lineupZoup! sits further up the premium end
Zoup!
Imagine
44
brand power
53
17
products
20
4
categories
6
12
grocers
17
63.0¢
price per oz
34.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zoup!▭ Imagine
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broths & Stocks2 vs 4 SKUs
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zoup! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zoup! · Imagine
