Zulka vs C&h · Bay Area shelf head-to-head
Zulka and C&h, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerC&h is in more Bay Area grocersC&h fields the deeper lineup
Zulka
C&h
8
brand power
47
3
products
17
2
categories
3
3
subcategories
4
3
grocers
13
$5.54
avg price
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zulka▭ C&h
Distribution · 30% of score13·54
Z
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 5 SKUs
Z
<1% of shelf
only Zulka
no top category C&h doesn’t also play in.
only C&h
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zulka · 0
no exclusive doors — everywhere Zulka is, C&h is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zulka · C&h