Reading the shelf…
Babo Botanicals runs 7 products across 3 categories, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is hair care, at 1% of the shelf. A niche presence · Brand Power 26/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Babo Botanicals (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Babo Botanicals · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Babo Botanicals in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Babo Botanicals lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
4 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Babo Botanicals· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Babo Botanicals Clear Zinc Lotion Mineral Sunscreen SPF 30 · its most-distributed SKU (2 doors) in Body Sunscreen, the biggest opening. The closest open door is Gus's Community Market · 1 rival already on that shelf.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 66% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: shikai
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Babo Botanicalsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Babo Botanicals sells it elsewhere but has no SKU here.